WHAT IS THE FUNCTIONS OF SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or UN-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. Search engine optimization evolution are three types. there are:
- Niche specific.
- Link specific.
- Quality link specific.
UPDATES OF SEARCH ENGINE OPTIMIZATION
The updates of google search engine optimization are,
Pen quine Update
E M D Update
Google Pirate Update:
WHAT YOU MEAN BY LINK JUICE?
Link juice is a term used to explain the relative power that any link can give to another webpage. Links can send to another page on the same website, or to an external page on a different website.
WHAT ARE THE DIFFERENCE BETWEEN KEYWORD OPTIMIZATION AND IMAGE OPTIMIZATION
Key word search optimization is a critical step in initial stages of search engine marketing for both paid and organic search. Image optimization are basic steps for your S E O companion.As the search engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. now it takes much more than just quality content to get to the top.
IMAGE OPTIMIZATION FOR S E O
1. Image relevance
2. ALT tag
3. Image and Hosting
4. File name
5. Title tag and Image linking
7. Author ship
WHAT ARE THE IMPORTANCE OF GOOGLE WEB MASTER TOOLS?
Webmaster tool is a very useful tool set that allows you to communicate with google and adjust many aspect of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your sites,as well as click though rate for each keyword see your site statistics, and many more. Once you have verified your ownership and have google code in place on your site, you can how start enjoying the advantages of google webmaster tools. when you log into your google webmaster tools account, the first thing you see is the dashboard. From her you can access all the major sections are :
1. Search Queries:
3. Crawl Errors
5. Site maps
WHAT IS GOOGLE ANALYTIC S ?
Google analytic s is a web analytic s service offered by google that tracks and reports website traffic. Google analytic s is now the most widely used web analytic s service on the internet.
HOW TO USE GOOGLE ANALYTIC S ?
Visit google.com/analytic s,click the sign into analytic s button, and follow the on screen instruction. Set up a properly in the account you have created. If you are setting up analytic s to track an app, consult the best practices for mobile app analytic s set app.
THE STEPS OF GOOGLE ANALYTIC S ARE ;
2. Setup your Tracking code
3. Setup the Web tracking code
- sign in to your google analytic account
- Copy snippet
- paste snippet
- check you set up to make code shown in google analytic s
4. Set up google analytic s goals
5. Understand social analytic s reports
6. Reporting on data from there reports